Värn

Helping fascinating bacteria get some well-deserved attention with Värn.

Services

Qualitative Research
WOB Sessions
Brand Platform
Visual Identity
Content Development
Storytelling
Photo Production

Results
Värn’s website launched in November 2018. We are working on awareness building activities. We will report results, as soon as we have sufficient data.

Want to talk branding and storytelling?

Contact Oscar.

+45 53256769

oscar@zevegraf.dk

WHO IS VÄRN?

Värn is a new niche probiotics brand owned by an Icelandic company, Icepharma.

 

CHALLENGE

Värn sells probiotic supplements, which is supplements containing living bacteria. Bacteria is not sexy and the market for probiotics is heavily regulated. The challenge is to stand out without being able to say what you want to say and sell bacteria which people find disgusting as a default.

 

SOLUTION

We wrote a core story which activated Värns brand platform with the core message of “fascinating bacteria deserves attention” and a conversational and curious tone of voice: Positioning Värn as a market leader which is here to educate. We then translated this into an aspiring picture identity and a clean website which lets the images do the talking.

Want to talk branding and storytelling?

Contact Oscar.

+45 53256769

oscar@zevegraf.dk