WHO IS BIBBLIO?
Bibblio helps publishers increase audience and revenue without invasive and irrelevant adtech recommendations (adtech is this: “Every Driver in Denmark Should Have These Glasses!!!”). Bibblio does this with ad-free content recommendation systems which either circulates a publisher’s own content or let publishers trade traffic in Syndicates.
Bibblio is launching a new product, Syndicate, which lets publishers trade traffic. It’s a complex product in a complex market. The challenge is to communicate this in a shareable and convincing manner which can raise awareness.
We created a short and humorous video showcasing what the invasive content recommendations would look like in real life, tailored for a distribution strategy of seeding the video to a selected few influencers in the world of digital publishing.