WHO IS BARRY?
Barry is the first mobile service supplying electricity. The vision is to make electricity fun, fair and easy. This, leading to a smarter consumption of electricity for the benefit of oneself and the planet
Barry needed to drive sign-ups to a waiting list before the launch of its app, and that had to be done in a Danish Electricity Sector which is known for being non-transparent.
A fun and down-to-earth story which speaks to entrepreneurs’ and tech geeks’ reality of inventing and creating new concepts. The video activated Barry’s values fun and easy and was cut in 12 different versions for us to be able to A/B test how different messages, lengths and formats performed.