ExSeed Health is on Forbes’ list of start-ups to watch in 2018. ExSeed Health has created a smartphone device that empowers men to test and improve their sperm quality from home. ExSeed Health was looking to attract their second round of new investors. That was the goal of video.
The video and the supporting photos take the potential investors on a journey from problem to solution and ends on the potential of the product. The video dares to address the problem of infertility in a societal context, where stereotypical gender roles still dominate the picture and blocks for positive change. ExSeed Health has the potential to change the way that we think and act on male fertility, and we are proud to be a part of that journey.
The video is American in its style (ready for an international expansion), with a hint of documentarism, and punchlines that address stigma around male fertility and gender roles.
The was produced in collaboration with Director of Photography, Alexander Kinnunen.