Barry is the first mobile services, supplying electricity. The vision is to make electricity fun, fair and easy. This, leading to a smarter consumption of electricity for the benefit of oneself and the planet 



Barry needed to drive sign-ups before the launch of its app, and that had to be done in a danish electricity market which is known for being non-transperent.



A fun and down-to-earth story which speaks to a young audience dream for inventing and creating, by communicating Barry’s values: fun & easy. The story was cut in 12 different versions for it to fit different situations of consumption and social media.